About Us
At Halicious®, we believe the smallest things can create the biggest smiles.
We set out to make confectionery that feels different — delicious treats with personality, imagination and a little more happiness built into every pouch. Our gummies are vegan, halal friendly and made with no artificial colours or artificial flavours, bringing together great taste with the things that matter to us.
More Than Treats. Childhood Memories.
At Halicious®, we're creating more than delicious treats. We're creating a colourful world designed to become part of the memories children carry with them as they grow.
Through our gummies, Sapling Family™ characters and Cuddlies™, we want to inspire children to be curious about the food they enjoy — what goes into it, where ingredients come from and the choices behind them.
We proudly celebrate halal values, vegan culture, plant-powered ingredients and products made without artificial colours or artificial flavours — introducing these ideas through positivity, imagination and play.
Our characters and Cuddlies™ bring those values beyond the pouch, turning food into stories, stories into adventures and everyday moments into memories.
Because childhood is made from little moments.
Little Gummies. Big Happiness. Lasting Memories.
the Sapling Family™
Every Halicious gummy has a character behind it.
There are the loving Heartlings™, endlessly cheerful Strawblings™, adventurous Pineapplings™, wonderfully sociable Fruitlings™ and the irrepressibly playful Bottlings™.
They're different shapes, flavours, colours and personalities, but together they make one rather extraordinary family.
The Saplings remind us of something simple: you don't have to be the same to belong.
That's why you'll find their personalities throughout Halicious — on our pouches, in their stories and now brought to life as our wonderfully soft Cuddlies™.
Happiness Made To Be Shared
For us, sweets have always been about more than flavour.
They're the pouch passed around on a journey. The treat tucked into a gift. The little surprise that makes somebody smile. The last gummy offered to someone you love — even when you secretly wanted it yourself.
Those small moments inspired Halicious.
We want every product we create to carry a little of that feeling: colourful, generous, playful and made for sharing.
PLANT POWERED HAPPINESS
Behind all the characters and colour is a simple approach to our gummies.
Vegan. Halal friendly. No artificial colours. No artificial flavours.
And while the Saplings may not take themselves too seriously, we take what goes into our products very seriously. We work with experienced manufacturing and packing partners and maintain a strong focus on food safety, quality, traceability and responsible sourcing.
Because happiness should be fun. Making it should be taken seriously.